April 30, 2009 – Dr. Alicia Jackson, Dean of the Sigmund Weis School of Business of Susquehanna University, spoke about “weathering the storm” of the difficult economic times for business. As a business owner reviews the revenues vs. expenses of the business, careful attention to eliminate non-essential expenses, while preserving jobs, make indicate the need to negotiate with employees re benefits, job sharing, etc, as well as negotiating with suppliers.  Discretionary expenses for marketing and travel can also be reduced to the point that that reduction doesn’t eliminate business.  On the income side, look for win/win with suppliers and those you supply and explore partnerships, even with competitors.  Don’t forget the resource that is available at the University by way of student interns or faculty expertise. Paul Spiegel served as host, introducing Dr. Jackson and Janice Briggs, who has been an intern at Kleinbauer’s through out her college years.  She and Mike Hackenberg, Jim Taylor’s guest, both graduate from SU in May.  Mike will be joining the army following graduation.